Email advertising is one of the most powerful marketing tools available today. EMail Advertising or Marketing is different from the E-Mail spam. Advertising is directing your message to targeted addresses. Over 12 million possible customers have carefully selected their area of interests and have willingly agreed to receive email offers from us. Whether you are selling a product, service, information, or promoting an affiliate program, you will find the right group of people who are actually looking for it.
Why -mail advertising?
Paper based marketing is costly and the return on investment rarely justifies the expense. On the other hand, Email Advertising is easy, affordable, direct, actionable and highly effective. According to surveys, customers would prefer to hear from you via e-mail than any other way. And when you add e-mail to your marketing blend, you spend less time, money and resources than other traditional marketing vehicles. Your time-sensitive information is sent in minutes, not days or weeks, and you can see the results of your efforts instantly. That's why more and more companies are turning to the low cost high-response advantages of electronic marketing and better yet it’s more effective.
January 2004, online retailers were asked, what was their most successful advertising medium for online holiday shopping. Far and away, sending e-mail to one's own list was on top
Own e-mail promotion 86%
Search engine marketing 55%
Affiliate marketing 50%
Catalog drops 37%
Portal shopping listing 17%
Pop-up/pop-under 12%
With a well-planned-out e-mail promotion, you can educate your customers. Information that educates will make your customers more likely to buy because they can make an informed decision. Your e-mail communications can gently lead a prospect through the sales process, provide important data, and drive the prospect to your website for more details or to make a purchase
